Recent Projects

BACKBONE

BACKBONE is a gaming backpack brand aiming to befriend and support gamers from behind. Two hearts facing upward represent the human backbone and express that BACKBONE will always innovate and move forward over time. The logomark is integrated into the logotype as a supporting backbone. This concept reflects the brand values of support, companionship, and reliability.

AWARDS
The Best Brand Awards 2024
Identity Category – Asia & Oceania Region – Gold Award

SHOWCASES
Eyes On Impact – Showcase by School of Communication & Design,
RMIT University Vietnam
RMIT University Vietnam Experience Day 2024
Award Winners Showcase – RMIT University Vietnam

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PLAYHARD

"PLAYHARD" is a brand aiming to become a friendly, supportive companion for every gamer on their gaming journey. The PLAYHARD brandmark is inspired by the gamer's face, gaming backpack and gaming consoles. The key identifier of the brand is the system, including the symbols, faces, pairs, and patterns, which convey a sense of trust, support, and connection. It reflects the spirit of gaming and creates a community of supportive gamers who are always looking to enhance their gaming experience.

RMIT IMPACT SHOWCASE

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Tourists go home

D&AD New Blood Awards 2025
Monotype brief

“Tourists Go Home” is a typography-led campaign featuring a typeface designed to sit only in the patterns of local souvenirs. In collaboration with local businesses, we offer tourists the option to have their souvenirs printed on demand, right at the time of purchase.

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Hanh Nguyen

EDUCATION

AWARDS

Work